I don’t think either of these are good enough. : )

ouch

Comparing only against TinyWings makes it hard. Can we change it so that they show at least 5 icons like in the actual App Store?

I added another comparative screenshot with more icons

I like the 2nd one, but I’d remove the text on top. Putting text on an icon is a little icky, but the actual illustration is cool!

I like both of the icon design for “Please Stay Calm” but I think the zombie one is the better choice. More because of the title “Please Stay calm” is a contradiction with the reaction you have when you see a zombie. You can’t be calm! I find it funny and more appropriate.

Sorry for the error. My english it’s not perfect! I’m a french girl

The most important is than your teeshirt designer avoid to design this icon. )

I like the first one better than the second.

I wouldn’t include “Please Stay Calm” text in the icon, but maybe something that references Zombies because you don’t see it in the title of the app “Massive Damage, Inc. Please Stay Calm”.

Lots of people like killing Zombies and watching zombie movies so mentioning it somehow is useful. On the other hand, as a player, you are more likely to identify with being the hero/heroine.

So both icons have something to say about the game, but they say it differently. Best way would be to poll/test. Good luck!

(I’ll create a poll on my networks and see what gives!)

The zombie pic for sure. Stands out better than the girl. It took me a minute to find her in the picture with multiple apps. Might be biased since I already know what the game is about but I think seeing the zombie gives a better representation of what you’re in for.

I think it’d be cool if you had a zillion zombies coming over a hill behind the girl and she’s just standing there with her chainshaw and a “meh” expression on her face…

I really like the zombie image. I believe we’re all aware of the challenges of using type in the icon design so I wont elaborate on that.

I havent read the brief but I will go out on a limb and say that “Please Stay Calm” seems to communicate a reaction to the zombie epidemic. This is why I believe the zombie image communicates the brand more effectively.

Also, think about really pushing the silhouette of the zombie by moving him lower. My intention is to make the icon more of a recognizable shape. Currently, the background (flames) is louder (visually) than the zombie. Consider making the body of the zombie darker in order to maintain a nice visual balance between the figure and background. If the priority is to show the zombie first, I suggest making the blues of the zombies coat more vibrant and recede the glare of the BG by lowering the saturation.

Again, I havent read the brief so I’m not aware of the art direction.

I must say that you guys are doing great things and I applaud this open feedback forum.

Now, I must return to fighting off those zombies

Please stay calm.

We updated the zombie icon.. zoomed in and removed the text

The new updated one is rad! I like it more zoomed in and without text!

Between the two the second one is awesome!

Between the “Girl” and the “Zombie” the “Zombie” one looks better. It’s the intimidating/threatening picture of a zombie. Then the kicker … the app name “Please stay Calm”. The “Zombie” wins.

Nice change. Zombie one is much better now— as salman said, the app name makes much more sense with this new icon!

From yesterday’s poll with my friends on FB/G+, 9 voted Girl with Chainsaw and 3 voted Zombie with text. Redoing a poll again out of curiosity, but looks like you have a winner.

I’m not an App Store expert, but would it possible to run an A/B test to get the winner? I know I was able to do something like this with Facebook application icons.

#7 is awesome!

The best way to drive downloads when you’re advertising is to have several different creatives to keep things fresh and new!

I like the 4th one the best…

I think the 2nd and 3rd ones best, the zombie head. Don’t care for the one with text on it.

zombie close-up with white collar.. I like the name.. would you say it was ironic?

The first one and the last one