Massive Damage, Inc.

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5 Steps To An Awesome Executive Summary

We’ve finally decided to post our Executive Summary to share with other founders as we’ve always had compliments and great feedback from it.

Some folks wonder how best to use executive summaries.. basically you’ll give it to people who will be doing intros for you. That way, they can forward something that piques the interest of the potential investor without giving away the whole pitch. You don’t want your deck to do your pitch for you, you want to do the pitch.

Here are the following guidelines I followed to create ours:

  1. Keep it to one page if possible, it’s a summary, not a pitch.
  2. If you have no eye for design, hire one or get a designer friend to help out.
  3. If you have metrics, put the good stuff front and center. Feel free to use vanity metrics for big impact but make sure you also have engagement metrics.
  4. Leave enough room for your Team section. Use pictures and previous startups/accomplishments.
  5. Include awesome visuals. Sure you can’t use zombies for every startup but give it some personality. Use bold infographics or charts.

Here’s our Executive Summary:

7 Comments
  • Michell Artzer on February 21, 2017

    Just wanna comment on few general things, The website layout is perfect, the subject matter is rattling great : D.

  • curso intensivo de espanhol on February 23, 2017

    I delight in, cause I discovered exactly what I used to be taking a look for. You’ve ended my 4 day long hunt! God Bless you man. Have a great day. Bye

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